Royal Caribbean dives into Snapchat marketing with custom-made waterproof Spectacles
Royal Caribbean Snapchat Spectacles called SeaSeeker are officially the most creative way to explore the marine life without getting wet! A global cruise brand Royal Caribbean has created a first-of-its-kind custom Snapchat Spectacles that take viewers on mesmerizing underwater adventures. The company has applied for a patent for the new waterproof mask - called the SeaSeeker - and will be offering it exclusively to the Royal Caribbean travellers.
So far three professional divers - a marine wildlife photographer and conservationist Roberto Ochoa, a marine biologist Gaby Nava and a competitive free diver Ashleigh Baird have taken SeeSeker for a dive into Belize's Hol Chan Marine Reserve.
“The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before,” said Jim Berra, chief marketing officer and SVP of Marketing, Royal Caribbean International. “Snapchat continues to be a favorite channel for curious travellers and is the ideal platform for this first-of-its-kind undersea exploration. We are excited to <...> bring the underwater experience to our guests as they visit the incredible destinations we sail to.”
Royal Caribbean worked with creative agency MullenLowe to create the prototype.
“The immersive point of view provided by Snapchat Spectacles are a great match for what we’re trying to do: bring new perspectives to the ecology and culture of the Caribbean," said Christian Madden, SVP, creative technologist, MullenLowe U.S. "The challenge was finding a way to introduce the Spectacles to a completely foreign environment; deep below the ocean’s surface. Our design and prototyping process focused on creating a 3D printed adapter that surrounds the Spectacles and mates them to a customized dive mask, creating a water-tight environment for the camera’s electronics. Being able to create rapid prototypes on the 3D printer enabled the team and Royal Caribbean to try a number of different approaches before finding the optimal solution. Working with our fabrication partner, we depth tested the product in a pressure chamber, along with practical test dives in swimming pools and in the ocean.” (source)
Belize Dive with Ashleigh Baird
Expect sharks, stingrays, parrotfish and see an abundance of sea life from the point of view of a competitive free diver Ashleigh Baird at Section A of Hol Chan Marine Reserve in Belize.
Cozumel Dive with Roberto Ochoa
Swimming with whale sharks anyone? Well, Roberto Ochoa really wanted to do it but there were no whale sharks in sight. What you can see though is a tropical storm and a dive off a secluded reef in Cozumel.
Gaby Nava’s Coral Reef Dive
Did you know that you can plant coral to regrow reefs? A conservationist Gaby Nava dove at a reef site in Mexico to show you how it's done.
Ashleigh Baird’s “El Pit” Cenote Dive
Watch Ashleigh Baird dive one of the ancient wonders, highly regarded in Mayan culture, with the SeaSeeker mask. This incredible cenote is the deepest in the state of Quintana Roo, boasting a depth of 130 feet in the cavern zone alone.
Ready to dive in?
Want to follow the diving adventures? Use hashtags #SeekDeeper and #ComeSeek on Twitter, Instagram, YouTube and other social networks.
Follow Royal Caribbean on Snapchat
To follow Royal Caribbean on Snapchat, open your Snapchat app, point to the Snapcode below and either press and hold or take a picture for a pop-up window that will let you add the account as a friend.
Do you use Snapchat Spectacles for your brand in a creative way too? Get in touch with us and tell your story!